How to answer the interview question, What Motivates You?

By Carole Martin, Monster Contributing Writer

“What motivates you?” is another one of those soul-searching interview questions where your answer will depend on your background and experiences. It can catch you off guard unless you’ve thought about it before the interview. Contemplating when you have been most satisfied in your career will not only help you answer this question, but it will also help you focus on what you want in your next job.

Two candidates answer the motivation question, reflecting their values and what is important to them. The first says, “In my previous job, I worked directly with customers and their problems. What I liked was solving problems and helping people. Sometimes it took a lot of effort on my part, but it was gratifying when the customer appreciated the service.”

This answer reflects the candidate’s interest in helping people and the satisfaction he gets in finding solutions.

The second candidate says, “Two years ago, I was excited to be involved in a particular project. The team I was working with had to develop innovative ways to market a product that was not received well by consumers. It took lots of effort and long meetings, but we met our deadline and launched a terrific marketing campaign. It was a motivating experience.”

This candidate likes thinking outside the box and being part of a team. He loves a challenge and works well with pressure and deadlines.

Prepare Your Script
Writing out your thoughts will help you think about times when you felt energized by your work, times when you looked forward to going to work. For a source of ideas, refer to your resume. Which tasks did you list? Were they the tasks you enjoyed most and felt most motivated doing?
A statement on your resume might be:

  • Project leader: Led a team in coordinating and monitoring the progress of projects to assure the flow and completion of work on schedule.

What was it that was motivating about this experience? Being in charge, being the source of information, or controlling the flow of work? Making sure the standards were in line with your work values?

By making a list of motivating experiences from your last two or three jobs, you will begin to see patterns of projects and tasks that stand out. Analyze what you did before. Do you want more of this type of responsibility in your next job? The answers to these questions will give you insight into what stimulates you and the possibilities for fulfillment in future jobs with similar responsibilities.

Additionally, by focusing on times when your work energized you, you may become more enthusiastic about the job you are seeking.

There is no such thing as the perfect answer to the motivation question. Your answer will be based on your own experiences and analysis. Ultimately, this exercise will help you reveal to the interviewer what turns you on in your work. Even if you are not asked this question, your pre-interview thinking, analysis, and scripting will help you be more focused and control what you want in your next job.

Arnie Sherr adds: The above writing is an exciting exposé about the obvious, but a most often overlooked or misunderstood method for answering interview questions. It is overlooked because most have not the where-with-all to think-on-their-feet. Moreover, the two responses above are great examples of providing the messages interviewers seek to hear. Although their answers are truthful, the respondents were careful to word them in ways that placated the questioner’s probes. In other words, they answered the questions as they would want to hear them were they the interviewer or the employer’s first line of screening.

Most don’t understand; the role the first interviewer is, most times, to identify whether or not those attending first interviewers meet the CEO’s employee profile. It is generally the practice of CEO’s to determine a company’s employee profile and then direct that only those who meet this profile and who qualify otherwise shall advance to the next step or second interview.

When I coach my clients on this subject many cannot distinguish between tailoring their answers to meet interviewer expectations and lying. I would never suggest any candidate lie; in fact, I am vehemently against doing do, but thinking about how and wording truthful answers in ways that give the asker sought for information and perceptions has proven to be effective and impressive to those listening.

For many, this meets with “I can’t do that” or “I’m not that creative.” This is why I role play over and over with my clients during coaching sessions. You may practice looking into a mirror; ask and answer your own questions. Be both the applicant and the interviewer; after a while, you’ll get the drift. It is just a concept; once you comprehend the concept, answering whatever questions are asked will come naturally and easily.

Best of luck!

“It’s all about them!” Why you may not be getting more interviews

I’ve said it before, and I’ll say it again…
Do unto others…” I know most know of the Golden Rule. Well, you can bet the farm on this; if you don’t tell them what they want to hear, they won’t tell you what you want to hear.

The entire Get-A-Job process is tailored to accommodate employer needs. They who’ve decided that cover letters and resumes should adhere to specific rules and guides had rather one-sided reasons for the requirements that have evolved to date. Their reasons have more to do with developing a writing system and constructing cover letters and resumes that discriminate rather than analyze applicant qualifications and suitability for respective job postings. To paraphrase; A pipefitter whose skills and qualifications are an exceptional match for a specific job posting shall not have a chance to interview because, not having appropriate literary and writing skills, he or she chose to write their own cover letter and resume. It doesn’t seem quite fair! The reality: everybody loses – the applicant, the employer, and the hiring
authority who missed out on earning kudos for a great selection.

The entire resume evaluation system has deteriorated into an elimination process. Moreover, it has is tailored to ignore the core qualifications of those most adept and qualified. For the most part, it recognizes only those documents that meet pre-determined and programmed criteria – search words, formatting, etc.

The lesson here: “If you are that perfect pipe fitter, hire an experienced and reputable cover letter and resume writer.

Contrary to logic and common sense, the system is designed to diminish by non-selection those resumes that do not conform – by format, keywords, and content. It certainly is not in-place to seek out positive attributes and qualifications regardless of how they are introduced.

Abe Lincoln said, “If you look for the bad in people expecting to find it, you surely will.”

In their defense, it is essential to understand the root cause of the above – human resource departments are inundated with cover letters and resumes during this challenging economic time. They are so challenged that scripting the process is out of necessity rather than of desire.

If interviews are not forthcoming, then cover letters and resumes must be re-evaluated. Most times, it is because they are not telling them what they want to hear and in the manner in which they want to hear it.

The volume of incoming resumes is so overwhelming that most companies engage databases to manage the deluge of resumes received. Before a human being reads resumes, they must get past such databases. The function of such databases is to recognize “keywords.” The system is not arbitrary; it is programmed to seek specific keywords corresponding to respective postings.

A particular resume has been database selected and assigned to a hiring manager for appraisal. Human Resource personnel are, by the same inherent pressures, quick to eliminate documents in which they find inequities and non-complicity. Remember, their database only identified keywords. Since time is still a factor, resumes falling short are immediately discarded. One major ingredient is “relevance.” They have no interest in extraneous matters like hobbies, unrelated volunteerism, personal or professional historical information with little bearing on present goals. However, relevant information must be accurate, powerful, describe experience, illustrate, and build value. Deciding that which is and is not relevant is challenging because most are not objective about their own careers, another area for professional resume
writers to attend.

Here are a few absolutes…
Always consider: What does the hiring authority want and need to know from your cover letter and resume? How and by whom are applicants best presented so that they meet those needs and outshine others’ resumes applying for the same postings? Most applicants, embracing little resume writing experience, know what they seek in terms of a job; few understand what recruiters and hiring managers
seek in resumes.

The following quote is parity…
He or she who is their own lawyer has a fool for a client. – Proverb

“The Dynamics of Winning; the Sale, the Job Offer, the game, etc.” Have you the heart to make it happen?

Ever watch your favorite sport, your player or team seems to be hopelessly losing the game? What are your thoughts when suddenly he, she, or they elevate into a higher gear, a much higher gear, an intensity that even an earthquake could not penetrate or of them cause distraction? How turned on and enthusiastic are you when they manage the most remarkable come from behind victory you’ve ever witnessed?

I wonder what it takes to win against the greatest of adversities. To be so melancholy and depressed because you’ve been on fifteen job interviews and then dismissed while hearing the same ol’, same ol,’ “We’ve got five more candidates to interview; we’ll call you in a week.” So much so, that going on future interviews seems like a total waste of time? I used to ask myself that very question; in fact, I asked it many times, only not about getting the job offer; I asked it about making the sale.

“What has been getting the job offer to do with making a sale,” you ask? Aren’t they the same thing? Think about It?

In both cases, something is sold. Either a product/service or YOU! Stop a minute; think! When I was selling a product to a prospective account, was it not my purpose to influence that buyer to say, “I’ll take it?” I don’t know about you, but whenever I went on interviews, I wanted to hear the same thing, “I’ll take you; you’re hired, when can you start? What, pray tell, is the difference?

Here are the biggest problems for many. And I don’t want to hear, “I can’t sell water to a lost soul in the deserts of Egypt .” Are you married? Have you now or ever had a girlfriend? Have you ever pled with your parents to attend an unsupervised party where there may be booze when you were a teen? Have you e tried to make a case for not having done your homework for school or not completing an assignment on time at work? No sir or madam, don’t tell me you’ve n sold anything. Sometimes when caught in a suspected lie, haven’t we all tried to save face by pleading even more challenging to defend our lie? Everybody sells, and they do so every day of their lives. Getting back to the most significant problem, it is that many don’t know when they are selling and have little knowledge of what selling is or what it is to sell? It is primarily for those who fit this description that I write this essay? To those who are masters at sales, it won’t hurt to read this as well.

Whether selling a product or oneself, both have features; bells and whistles, if you permit. It is the features and quality that buyers examine to gauge if the products are saleable; if indeed, they fit their customer’s profile and buying preferences. The buyer seeks to purchase products that will produce “profits.” Although buyers can never be sure to what degree of profits a product shall yield, they engage judgment and experience to make prudent buying decisions. It’s true, if a salesperson desired, he or she could hand the product to the buyer with its catalog sheet and wait for a yes or no response. Herein lays the definition of an “order taker.”

Have you ever heard of the Paretto Principle? Most times, it is referred to as the 80/20 rule. Simply put, it means that of many things, especially in sales, that 20% of the sales people produce 80% of the sales. The remaining 80% is comprised of mediocre to poor producers. Having spilled the beans, so to say, these numbers do not indicate that some of the 80% cannot be taught, coached, or mentored into achieving the top 20% status. Andre Agassi, Maria Sharapova, Barry Bonds, Wayne Gretzky, the 2008 Phillies, and other great achievers were not always #1; however, once they reached #1, few dropped below the top 20% before retiring. My point is, even though you may feel as though you can’t sell, you may be among those that learn well “ How to Win Friends & Influence People“, a best-selling book written by Dale Carnegie in 1936.

Let’s examine how the above scenario changes when a top 20 salesperson sells the same product. First, he or she will have put together a formal presentation of their product. It will not be enough to state that the “bells and whistles” exist, but how dramatically they will be accepted and cherished by the buyer’s customers. The salesperson accomplishes this by emphasizing the best features of his product. He or she will successfully demonstrate how profitable the product is and try to convince the buyer of its superior salability against similar products; that it outsells them all wherever it has been displayed. However, is it merely enough to do the above? Well, that depends on how believable, passionate, and focused the salesperson is. Merely making a mundane presentation and speaking almost in monotones, as would Al Gore if making one of President Obama’s speeches, will undoubtedly undermine all attempts to influence or make a case for anything. Al Gore is exceptionally knowledgeable but puts many to sleep when he speaks. When presenting products, top 20 salespersons speak as though they truly believe in the product they are selling and that its value is more significant than its price. Moreover, if they don’t, I think the results of their efforts will suffer.

Relating the above to selling yourself in an interview, hopefully, by now, you can see many similarities. One that I failed to mention above is “control.” “It is well-known in sales; “control” and most times the seller prevails” (ARNOLD SHERR). Just as the salesperson created a formal presentation to sell his or her product, so must you to sell you. You must take control of the interview right from the start. Respectfully requesting the interviewer’s permission to tell them a little about you is all it takes. After all, that will probably be their first question anyway; it is far better if you are first to offer. You can make your presentation as would Al Gore, or you can sound as though you believe in your product (YOU). If you can’t make them feel you believe in you; then, why should they? You must practice your presentation as President Obama practices his speeches. You don’t have to memorize it; it’s okay to have notes or an outline. It’s true. However, there is a lot more to this than I can put to paper without writing a book. Speaking of which, there are many great books about sales presentations; check it out!

In essence, what I am trying to convey is this. Very few job seekers belong to the top 20 interviewer’s club. Therefore, if you follow my lead, you will shine. If you shine brighter and better than those with whom you compete, it will be you that wins the trophy. I write many essays on this and other related employment subjects. Requests for copies are my pleasure to grant. However, I have an even better idea; call me, and I will personally answer your questions and listen to your concerns. 727-219-0177

I am Arnie Sherr, and I wish you job-hunting success.


  • The state of energy, enthusiasm, and a sense of purpose, and the ability to get things going and get things done.
  • Characterized by vigorous activity and producing or undergoing change, development, and personal growth.
  • In physics, it involves or relates to the energy and forces that produce motion or the desired result.

Greed v. Results

What is the real reason I do what I do?
“Why the answer to this question ensures you will get job offers”

Most, if not all Resume Writers write resumes to earn money. Would any of them refute this declaration? In fact, nor would I. Like the very people that hire resume writers, they want to get a job so they can “earn money”, or “to receive compensation for the skills and/or services they provide”; and, to be more succinct, “for the solutions they provide”.

Does anyone actually disagree?

Factually, we all work to earn money so we can provide for ourselves and/or our families to enjoy the many pleasures that life offers, accumulate emergency funds, and provide for retirement and our children’s education; if in fact, we have children for whom to provide, and more.

Does anyone actually disagree with this, as well?

But then, I ask; is compensation the only reason(s) why we want to work? Might we work to fulfill a passion; achieve a goal, help others, set records, or anything that earns emotional “compensation” or gratification?

I used the word “compensation” because there are many forms of “compensation.” Most think of “compensation” as the money received by an employee from an employer as salary or wages. “Compensation” might also be something, typically money, awarded to someone as a recompense for loss, injury, or suffering; “seeking compensation for injuries suffered at work” However, for me and The Resume Store, “compensation” is not solely about money.

Yes, it’s true, I don’t give my services and skills away for free. In addition to overhead, I also have dreams, goals and the desire for the pleasures that life has to offer. However, I have a great deal of talent in many other fields of endeavor, as well. If all I want is “money,” I can think of many choices that will provide a higher level of compensation that is achieved from writing resumes and cover letters.

So why then, aside from so called “compensation,” do I persist with this choice? My reasons have a whole lot more to do with results than money. Because I care so deeply about the results of my efforts, I try harder to see that they are achieved. When I say results, I speak not of results that benefit me directly; I speak of results that benefit my customers; that they get quick, quality interview invitations; that because they participate in many exciting interviews, they, as a result of interviewing well (not everyone interviews well), earn quality offers of employment in a timely fashion.

Money; well, I’m okay in the finances department. For me the real motivation for being a resume writer is the emotional gratification I feel when “clients” (no longer just customer’s) call to tell me that they’ve been offered and accepted a new job; that their employment goals have been met!

This kind of news reinforces my belief in my abilities to provide quality, results oriented products and services. It’s not about pen to paper and compensation; it’s about doing something significant to help others “provide for themselves and/or their families to enjoy the many pleasures that life offers, accumulate emergency funds, and provide for retirement and their children’s education; if in fact, they have children for whom to provide, and more.”

I’ve told you what drives me; now, how about you tell me what drives you? Isn’t that what the interviewers your face what to know of you? If you can answer this question for me, and I am able to translate what drives you within your resume and cover letter; then, isn’t it logical that if you can communicate what drives you and how what drives you will provide the solutions for which, they so desperately seek, that you will have a strong advantage over your competition?

My name is Arnie Sherr, and I own and operate The Resume Store. If the above is what you want in your resume and resume writer, then The Resume Store is your only viable choice. You will not likely receive this level of expertise and wisdom elsewhere. The only question left to answer is, how much will it cost? A simple phone call will answer that question! (727) 219-0177 (my cell)

The call is free, and consultations are free, too.

Why do you need a new or updated Resume?

Why do you need a new or updated Resume?
Arnie Sherr, The Resume Store

Is it because you are unhappy with your present job? Feel you are underpaid; were passed up for a promotion; can’t get along with your boss or immediate supervisor?

There are many reasons for which, a person feels they want to explore having a new resumé written and from whom they may trust with this very important task. In today’s employment environment, resumés and LinkedIn profiles have become the most important tools for attracting quality interviews. Without a well-written resumé and if you choose, a compelling LinkedIn profile, your chances of fulfilling your employment goals are severely reduced.

STICKER SHOCK: This is the world in which we live today. Like it or not, investing in a quality resumé is among the most important investments with which, a career-minded individual is faced.

Another STICKER SHOCK: Resumés are not free! Prices I’ve seen on the Internet range from $79, from so called resumé mill-houses, to more than $1400 from resumé companies like The Ladders that service only high-income clients. So therefore, what is reasonable when it comes to pricing? The question of price in this business does not necessarily relate to quality.

And yes, another STICKER SHOCK: When selecting a resumé writer, the price charged is not a measure of their resumé writing skills. Because of this fact, I understand the quandary for which many, shopping for quality resumé writers, must experience.

“GOD BLESS CUSTOMER REVIEWS” What would on-line businesses do without them? How would consumers measure and minimize the risks of doing business with on-line companies? After all, few resumé companies have the reputation of a Hewlet Packard, Verizon, Mercedes, etc. Resumé Services are small businesses, many operated from home offices. Without reviews, BBB reports, and friend or relative referrals, you would be shopping with blinders, hoping and praying for a good outcome.

Resumé shoppers who are unable to realize the importance of resumés and their potential value, may feel $100 is; I’m not paying $100 per a simple resumé, are they crazy? I’d like them to think in these terms instead…

How much money do I want to earn? How can a well-written resumé present me as not merely qualified for the job; but also, for the salary being offered? If an experienced and well-qualified resumé writing professional can build a resumé that effectively illustrates my professional value; well, how much would anyone pay for that? Is $100 too much to land a job paying $30,000 annually. Is $200 too much for a resumé that puts you in front of interviewers for jobs paying more than $30,000. In reality, there are a lot of job seekers with specialized industry experience that qualify for unlimited incomes; that is, income levels that relate to their invaluable abilities to help their employers meet and exceed their goals and objectives for growth and prosperity. Would you pay $1400 for a resumé that placed you in competition for jobs paying $100,000 plus annually?

YES, price is important; you have to be able to afford the fee requested! That said, when choosing a resumé service, you should be confident they will deliver the kinds of resumés to which I alluded in the previous paragraph: “Resumés and Cover Letters that properly illustrate your experience and value to a potential employer.” This is what we do at The Resume Store, and believe it or not we do it for the most reasonable fees in the Tampa Bay, FL area. CLICK HERE to read our excellent reviews.    


When and how are they to be used!

From my experience, most think keywords are “Multi-Tasking, Organized, Interpersonal Skills, Team Player, etc.” Some may be if they are used in job postings; but, most of the words and phrases to be used are infused throughout job postings. Things like “5-years of experience, business solutions,” Help Desk, Document Processing, Customer Support, Assessment, Triage and Research, Documentation, etc. are appropriate keywords to be used for an IT Help Desk position.

What passes before my eyes from do-it-yourself resume attempts, is a list positioned right under the Summary section in which, a group of overused and commonplace keywords is listed; most, having little or nothing to do with the job title in question.

**Experts tell us that most employers use ATS (Applicant Tracking System) scanners that are pre-programmed to recognize certain keywords and phrases. They also suggest that applicants should write a new resume for each job posting because the keywords that are chosen by employers to be pre-programmed are found within the job posting. Certainly, for applicants with megabucks, having their professional resume writer create a new resume for every job posting they find appealing is possible. For the average job seeker, making such a large investment may be a severe challenge. Some of the job seekers that call “The Resume Store” find our prices challenging even though we are considered very reasonable. Most of our customers find our prices fair and equitable; however, if I was to tell them they must invest more (half of our regular price) for each additional resume, they would probably think we are trying to hustle them into spending more than is necessary and go somewhere else.

Actually, the **experts are correct. The reality is, job seekers should have a separate resume for each posting. That said, when The Resume Store writers write resumes, they are for the most part not written for a particular job posting. My customers seldom approach us with a job posting in-hand

Considering this, the advice as stated by the “experts” only applies in a general sense. Although keywords and buzz phrases are still important, finding them in selected job postings is an option. However, it is only an option if our customers ask us to write their new resumes for a particular job posting.

The reality is, when The Resume Store’s writers research targeted job titles, they must select and use keywords and buzz phrases from a series of job postings that apply to the job titles in question. Our challenge, which has been extremely successful, is to populate resumes with an appropriate number of keywords and buzz phrases selected from a cross-section of job postings and descriptions.
Our customers have achieved an 85% interview success rate partly because we create documents that pass ATS Scanner searches. As unfair as it is that ATS Scanner systems are used, the facts are that if your resume does not meet ATS requirements it will be “file-thirteened.”

Ask us how we can do this for you, CALL NOW 727-219-0177

What makes you Unique?

Unique or Cookie-Cutter, which is you?

Arnie Sherr, Professional Resume Writer and President of The Resume Store

When writing a resume, should I describe you as having these “cookie-cutter” core competencies “multi-task, communication skills, team builder/oriented, customer service, organized, etc.?”

Factually, these and other overused terms like them are included on 95% of resumes, professionally or self-written. In addition to these “cookie-cutter” terms, many resumes are infused with monotonous and overused descriptions of responsibilities.

Considering the above, how can you or your chosen professional resume writer illustrate your “uniqueness”?

Human Resource staff is faced with appraising overwhelming numbers of cover letters and resumes on a daily basis. Is it fair to say, that “cookie cutter” content won’t raise their eyebrows? They see the very same content on just about every resume they review.

That said, what kind of resume content will “raise their eyebrows?”

Recently, I asked a customer in a consultation, “What makes you unique?”

The answers I received were, “I communicate well; I am very organized, etc.” I replied, “these examples do not make you unique. Every resume has the same, thought of as, unique responses.”

If these are your answer, you are offering nothing unique to those who “may” read your resume!

The two most important ingredients for resumes today are,

1. Relevance
2. Uniqueness

If your resume is not completely relevant, you will not be invited to interview; and,
If your resume does not catch the “eye” of its reader, it won’t be read in its entirety; ergo, no interview.

The Lesson: Before you attempt to write your resume, or before you call a professional resume writer, know what makes you unique; for uniqueness is the catalyst that will get your resume read and, most probably, get you invited to interview.

Call Now – 727-219-0177 – We’ll help you realize your uniqueness.

“Seeking out career growth opportunities”

Is compensation the only reason for changing employers?

The Resume Store’s
“To improve our customers’ work lives so profoundly, they can’t imagine going back to their old jobs.”

When I transitioned from my previous company name (Sherr Enterprises) to The Resume Store, I made it my mission to assist my customers to achieve their employment goals. For most, the motivation was to earn more money; for others, it was to improve their working conditions. And for some, it was both.

When participating in resume consultations, I become privy to many reasons for seeking new employment. I am still amazed at the variety of reasons for changing jobs. With the exception of compensation issues, the balance had everything to do with their companies’ growth opportunities; or the lack of.

The misnomers are that “most” people want to change jobs because they dislike, or even hate, their bosses, or because their workload is too demanding, or they don’t get paid enough.

According to a survey by Global Recruitment Strategies for Active & Passive Candidates, the number one reason people change jobs is for career advancement. Fundamentally, job switchers are most typically people who saw their job as a dead end, so they left it for one that offered more opportunity for professional growth.

Interviewers who work for employers that embrace employee advancement should sell more than the job at hand, they should “*sell the future.”

*Derived from a writing by Allison Schnidman (August 5, 2015) on LinkedIn’s Talent Solution’s Blog

As a professional resume writer, it is my mission to present candidates as advancement minded. Whatever their career designations, I attempt to brand them as growth-oriented. By branding them in this manner, the subliminal goal is one of compensation growth; for, as one advances so does their rate of pay.

Branding my customers in their resumes as “Growth-Oriented” is also branding them as “Financially Ambitious.”

Consider the following…

How long will recruiters spend on your résumé before deciding to toss it in the recycle bin? Six seconds says online job search site The Ladders. That’s about 20 to 30 words.

**So how does The Resume Store write those first few lines of your resume—the summary section—to compel recruiters to keep reading? How do we make sure you get the call—and not the toss? How do we make your summary memorable?

**Here’s a checklist:

  • Tailor your summary to each job application. Highlight your areas of expertise most relevant to that position.
  • Then focus on specific results you’ve achieved in those areas of expertise—how other organizations have improved because of you.
  • Note the types of organizations and industries you’ve worked in.
  • Include years of experience.
  • Avoid generic terms such as results-driven, proven track record, excellent communication skills, team player.

An actual Summary written by The Resume Store’s staff:

“An experienced, vibrant, and innovative Executive Chef with more than 15-years’ experience effectively maintaining direct leadership of the kitchen staff and resolving problems efficiently in order to sustain and serve exceptional cuisines with the ultimate goal of ensuring quality culinary dishes are being served on an efficient schedule that has boost sales and overall profitability. A mentor, instructor, and sharer of knowledge who has generated annual catering revenues from $2.5 MM to $10 MM for 4 & 5 Star Resorts.”

Our resumes define a candidate’s value to potential employers by presenting them as dedicated contributors to their employer’s goals for financial growth, industry reputation and mission. That said, this information shall be as if “Absent Without Leave (AOL)” if the Summary section is not right-on.

To reiterate: “Don’t waste your hard-earned money on a resume service who cannot write resumes that pass the interviewer’s 6-second visual scan.”

*Derived from a writing by Allison Schnidman (August 5, 2015) on LinkedIn’s Talent Solution’s Blog
** Derived from a writing by Jane Heifetz (July 28, 2015) in The Harvard Business Review

The $79 Resume Scam

Resume Millhouses that charge ridiculously low fees for what can only be, inferior products.
By Arnie Sherr 

I don’t want to be crude; but, where the H_ _ L is your common sense? Have you ever heard the saying, “If it sounds too good to be true, it probably is?” 

I realize that many cannot afford fees that range from $200 and up for resumes; that said, wasting $79 for what can’t be anything other than garbage is a worse choice. Buying millhouse resumes are a waste of your hard earned or saved money because they will not get the results you need to acquire great employment options.

Look, even the worst of, what are probably self-written, resumes may attract and interview or two. That may happen because among their responses they did not receive any really good professionally written resume leaving them to choose from a series of inferior documents. It does happen. But, is that what you want, especially after paying any amount of money? I hope not!

I am telling you right now, CLEARWATER RESUMES – Suite 161, Clearwater, Florida 33765, writes to their home page, “Personal Service – “Live” Phone Conversation with me (saves you time!) So EASY for you! We will just talk on the phone. I will do 100% of the writing. I will spend under 45 minutes with you on the phone working on your resume. You will have your resume in your hands the SAME DAY for just $49.95 to $99.95 for a Complete Package.

Are you serious? I have been writing resume for more than 20 years’, and I am telling you a quality resume cannot be well-written in an hour, especially when including a phone consultation. Truthfully, this man is making about $10 to $15 an hour. I assume the resume you seek will get job offers well in excess of $10 to $15 an hour.

Would you trust a doctor whose entire fee, no health insurance, for a one-hour office visit was $20? The why would you trust Clearwater Resumes or, for that matter, Paragon Resumes who offers resumes for $79.

By the way, both Clearwater Resumes and Paragon Resume do not think it is important to publish their addresses. Any webmaster will tell you that publishing your companies’ address builds credibility. So then, why won’t Paragon and Clearwater Resumes (Checkout Clearwater Resumes’ address above; seriously, Suite 161?) publish their addresses to their websites? Have they something to hide? Or, just maybe, they don’t want to be found when their disappointed customers try to get a refund. Look them up; check for yourselves!

The Resume Store has been in business since 2009 (Sherr enterprises prior to that). Over that period w have been getting our customer terrific results; because, we take the time to research, compile information, and integrate the information we derive from in-person consultations resulting in carefully prepared and thoughtful end-results. Read our reviews; that aren’t a bunch of self-written one-liners. Many of our customers have written as many as one or two paragraphs, raving about our products and the results they’ve enjoyed. The amount of one-line reviews we’ve received you can count on maybe three fingers.

’ll tell now, there are many legitimate resume services out there. The cheapo millhouse resume services cannot provide quality, because unless they do volume they can’t make any money. At $49, $79 or even $99, the can’t afford to invest the time it takes to deliver quality products.

You don’t top quality a Wal-Mart; you do at Nordstrom’s! There are many Nordstrom quality resume services out there like The Resume Store; make the investment in quality products; your results will more than justify your choices.

Tips for Making a Good First Impression

First impressions are important when it comes to how you will be perceived and remembered. When first meeting someone, there are lots of factors that can contribute to how positively you will be perceived. Everything from body language, overall appearance, and how you communicate verbally all contribute to the impression you leave on someone. To find out what really goes into making a good first impression, you can read our tips below.

When meeting someone for the first time, it is important to remember how your body language and facial expressions can come across. It only takes 3-5 seconds for someone to form an opinion of you, so the immediate impression you make is very important. Slouching over with your arms crossed in front of you can come off as guarded and uninterested. Try standing tall, smiling and making eye contact with the person. If you smile and look friendly, then people tend to smile back and be friendly in return. Keep in mind that other cultures have their own customs when meeting someone, and they may be different than what is generally accepted in the United States. The location and setting of a meeting can be an important consideration in how you greet someone.

Whether you are going into a job interview or meeting a new client, a bad first impression can be hard to change in the future. Creating an elevator pitch can help you communicate your business’s value, experience, or expertise. Remember that what you say can be an important factor when meeting someone. Make sure you start off on the right foot by speaking in a way that projects approachability and that conveys trustworthiness. Plan ahead by preparing talking points, which can be very helpful, especially in an interview.

The way you dress and your overall image can impact the impression you make. The business card you hand the person can even be a reflection of yourself. You want a business card with a design that doesn’t look outdated and is easily readable. The clothing you wear is also important, and you want to dress appropriately for the setting. Your clothing should always be clean, wrinkle-free, and something you feel comfortable and confident in. Wear something that fits your style, or shows off your personality. Making an appropriate statement with your style can make you memorable. What you wear is just one important element of many that we have discussed in making a good first impression.

We hope these tips have helped you feel ready to make a good first impression at your next meeting or job interview. Remember, making a good impression is all about the details, from clean clothes to the kind of paper you use. Whether it’s paper for a proposal or a presentation, make sure your paper is also making the right impression.

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